Dialog Marketing

Dialog Marketing Highlights

Clients receive the same message, regardless of the channel or customer service representative
Plan future dialogs based on previous steps
Members who warrant preferential treatment receive it automatically
Increase loyalty and encourage membership renewal
Free customer service representatives to deal with exceptions and provide personalized service

Dialog Marketing communicates appropriate, relevant information to clients at the time and via the channel they want and need to receive it.

Discover the individual needs and preferences of clients with Dialog Marketing by engaging clients in conversations. Based on the context of a specific transaction and the client's known preferences, Dialog Marketing gives direction to customer service representatives. Dialog Marketing provides a powerful, dynamic approach to tailoring positive customer interactions and experiences that translate into customer loyalty.

Clients receive the same message, regardless of the channel or customer service representative. Future steps of dialogs are determined based on the steps or stages of the dialog defined by your club, as well as the client's responses.

Customers who receive this level of attention tend to share more information with clubs and are more likely to renew their memberships or use your club for other transactions.

Dialog Marketing triggers actions or dialogs based on rules defined by the club, which are then communicated to groups of clients who meet specific criteria, such as age and membership type.

Each interaction or communication can be a series of transactions (or specific series of conversations). If your club sends an email offer regarding a retirement cruise to all clients who are retiring in the current year, the conversation does not end with sending the email: Dialog Marketing evaluates the responses to continue and finish the communication loop, possibly starting a new dialog at the end of another.

A dialog is made up of a series of conversations and can include both active and passive events. The absence of a transaction is as significant as a transaction. Responses (or lack of responses) trigger the next topic and conversation of the dialog or trigger the end of the dialog.

Dialog Marketing includes a variety of reports to review activity and detailed lists of configured components.