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Member Relationship Management: Use member information to build strong relationships.

Member Relationship Management

"AXIS Navigator has been of great value to the front line staff because it provides them with a more global profile of each member they come into contact with."

Marie-Claude Nantel
Operational Support Analyst, CAA Québec

MRM Highlights

  • Provide customer service representatives with a clear understanding of member needs and member history
  • Use a member-centered view to ensure relevant sales and service offers
  • Access member information for profiling, segmenting, and targeting relevant promotions
  • Initiate member transactions, review member details and past transactions
  • Pitch relevant promotions and cross-sell or up-sell opportunities

Progressive AAA and CAA clubs focus on a member satisfaction business strategy, providing value to individual members and increasing the members' value to the club. The AXIS Member Relationship Management toolkit enables auto clubs to leverage member information and build strong relationships with members.

With the Member Relationship Management toolkit, your club can personalize marketing, sales, and service activities and differentiate how services are offered to provide a unique and valuable experience to each member. The result is expanded use of club services, strengthened member relationships, and increased member retention.

The Member Relationship Management Toolkit

Navigator
Get a complete portrait of each member, including lifetime value, dialogs, promotions, and data from all business lines.

Database Marketing
Analyze member data and reach a better understanding of individual members.

Dialog Marketing
Communicate appropriate, relevant information to clients at the time and via the channel they prefer and require.

Lifetime Value
Using transactional information from all business lines, Lifetime Value calculates the overall value and displays it to frontline staff.

Member Request/Complaint Tracking
Comprehensive request or complaint processing, tailored to your club's needs.

Promotion/Response Tracking
Provide marketing staff with the tools to run campaigns and target individual members and clients.